Most comedy venues have ten years of ticket data, and a mailing list they use like a noticeboard.
Let's put bums in seatsYou booked well, you promoted it, and you still played to forty empty seats. Nothing about the booking explains it.
The spend goes out to a postcode. A good share of who it reaches is already in your own database, so you paid twice to reach them.
A face off the telly and you're full. No face and you're not. Every month starts over, and the venue never becomes the reason anyone came.
But an email list sells the year.
Here's what changed.
A 100,000-strong following and a 16,000 list, emailed regularly, with no strategy and nothing to show for it.
"He is so thorough in his work and truly goes above and beyond what you think email involves."
An operator with 8 years of experience, lacking newsletter understanding and performance.
"After 8 years in the field, it's the first time we really know our audience."
A club lives or dies on who walks back through the door.
A newsletter is the cheapest way to make sure they do.
First, let’s chat.
We'll look at what your current list is doing, your occupancy right now, and together, figure out what the empty seats are really worth.
You’ll go away knowing:
"This is the most value I’ve gotten from any email session. I’ve followed courses and webinars from the ‘gurus’ before, but this is the only time I’ve spoken to someone and come away with something actionable."
No hard pitch here, promise.
